Are you preparing to put your luxury home on the market? A lot of folks believe the process is the same no matter what type of property they’re selling, but that simply isn’t true. We can tell you from experience, high-end buyers have unique needs, preferences, and motivations. Catering to them is the surest way to get some great offers rolling in!
If you’re hoping to get the best possible price for your luxury home, here are five things you should do to generate more interest…
1) Price it right
If we’ve said it once, we’ve said it a million times. Pricing matters—a lot. All too often, sellers with luxury properties underestimate the impact that their asking price can have on the offers they receive. While it’s true that a high-end buyer is more likely to pony up some serious cash for their dream home, that doesn’t mean they’ll pay whatever you ask.
The good news is, you don’t have to set a price on your own. An agent with luxury selling expertise will consider many factors—like the market, and what high-end buyers have been paying for homes like yours recently—to help you strike the perfect balance!
2) Prepare it carefully
Let’s talk presentation. Many home hunters are looking for a bargain—and they’re often willing to put in significant repair and remodeling work to get one. Luxury buyers are less likely to take on that responsibility. Often, what they’re looking for is perfection (or something close).
Before you put your home on the market, ask an agent with high-end expertise for advice. Whether you need to upgrade your finishes, modernize your appliances, or beautify your landscaping, a luxury real estate professional can help. They can even recommend a stager who specializes in properties like yours!
3) Tap into the right network
They say it’s all about who you know. When it comes to selling a home, that’s often true! Once your house, townhome, or villa has been prepared for the market, it’s time to make sure your target buyers know about it. This is where having an agent with high-end market connections can come in very handy.
Home hunters looking for luxury in desirable locales like Hilton Head often come from all over the world. That’s why we work with Who’s Who in Luxury Real Estate—a prestigious global network of brokerages that deals with affluent buyers.
4) Targeted marketing
While we’re on the subject of making sure your home is seen by the right people, don’t forget about marketing! Put simply, professional, visually-appealing materials will get more eyes on your property. Your listing needs to stand out, as does any other advertising your agent will do on your behalf.
Of course, it’s not just the look and feel of your marketing that will attract luxury buyers. To reach them, you need to know where they’ll be looking for real estate. Your agent should be able to target the right websites and publications to help spread the word.
5) Stellar photography
We can’t over stress the importance of photography when you’re selling a property—especially a luxury home. Buyers looking at online listings gravitate towards images before anything else, so there’s a lot riding on the photos you use!
To generate more interest, work with a photographer who has luxury experience. We’re talking about someone who can truly capture the magnificence of your property. From panoramic views of your exterior to indoor shots that call attention to those elegant features and finishes, a qualified professional will know how to make your home shine!